Work
Recent Award-Worthy Work
Led an integrated team in the development and execution of The Eczema Experience campaign, featuring a multi-channel approach aimed to elevate patient voices, supporting awareness of the condition, raise treatment expectations and connect individuals with resources.
Branding
Led cross-functional teams in the creative conceptualization, design and launch of new brand identities. This includes delivery of new brand assets for use across all marketing and communications platforms and brand guidelines for consistency in composition, design and general look-and-feel.
Social & Digital
Created comprehensive social media engagement strategies for consumer campaigns, medical and trade meetings, ongoing brand storytelling and more. This includes oversight of content creation, conversations, influencer relations and analytics review and reporting.
Additionally, I've partnered with designers and programmers to develop, optimize and launch websites.
Integrated Campaigns
Developed a unique unbranded campaign to support people with idiopathic pulmonary fibrosis (IPF) and their caregivers for Genentech — manufacturer of Esbriet, a medicine for IPF. The content was developed to help cultivate the mindset needed to persevere in their IPF journey through the power of shared experience and practical expert perspectives.
Content
Partnered extensively with creative videographers, artists, producers, copywriters and directors on all forms of multimedia content. Developed b-roll footage, infographics, audio news releases, radio and TV PSAs, highlight reels, anthem and campaign videos (see Integrated Campaigns), award submissions and more.
Media
Developed highly successful integrated media strategies, inclusive of paid, earned and owned channels. Extensive experience in the oversight and implementation of proactive and reactive media relations, strategy, pitches, requests, media trainings for spokespeople and interviews.